Come join us, come join us: An analysis of CFBA Initiative vs. Non-Initiative members in CARU cases 2000-2006. In: 2009 American Academy of Advertising Conference. Cincinnati, Ohio; 2009.
“You are what you eat!” An investigation of CARU cases involving nutritional complaints from 2000-2006. . In: 2009 Association for Education in Journalism and Mass Communication Conference . Boston, Massachusetts; 2009.
The knights of the food table. Parent's perceptions of the CARU children's food and beverage advertising initiative and its charter members.. In: 2008 Marketing and Public Policy Conference. Philadelphia, Pennsylvania; 2008.
The Influence of Thai Culture on Groupbased learning in the Advertising Campaigns Class. In: AEJMC Annual Conference. Chicago, IL; 2008.
How Advertising Creatives Define Effective Account Planning. In: American Academy of Advertising. San Mateo, CA; 2008.
Countering the Entry of Major Tobacco Companies into the Smokeless Market: A Brand Equity Analysis. In: 2008 National Conference on Health Communication, Marketing and Media. Atlanta, GA; 2008.
Consumers' Reliance on Product Information and Recommendations Found in UGC. Journal of Interactive Advertising. 2008;8 (2).
Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising. In: AEJMC. Washington D.C; 2007.
Analyzing Cultural Values in Thai Print Advertising. In: Asia-Pacific Conference of the American Academy of Advertising. Seoul, Korea; 2007.
Under the Radar? Smokeless Tobacco Advertising in magazines with Substantial Youth Readership. American Journal of Public Health. 2007;98 (3).
Behind the Smile: Reading Cultural Values in Thai Television Commercials. Asian Journal of Communication. 2007;17 (3).
What's Eating CARU About Kids' Food Advertising? An Exploratory Analysis of Recent CARU Food Advertiser Cases. In: Association for Education in Journalism and Mass Communication conference. San Francisco, CA; 2006.
Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective. Journal of Public Policy and Marketing. 2006;25:197-211.
Inhaling and Accelerating: Tobacco Motor Sports Sponsorship In Televised Automobile Races, 2000-2002. Sports Marketing Quarterly. 2006;15:7-19.
The Integration of Account Planning in U.S. Advertising Agencies. Journal of Advertising Research. 2006;46:124-32.
Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives. New Media & Society. 2006;8:73-95.
Inhaling and Accelerating: Tobacco Motor Sports Sponsorship In Televised Automobile Races, 2000-2002. In: Annual Conference of the American Academy of Advertising. Houston, TX; 2005.
Understanding the Role of Cigarette Promotion and Youth Smoking in a Changing Marketing Environment. Journal of Health Communication. 2005;10:261-78.
Dippin' and Chewin': Evaluating Smokeless Tobacco Spending in Magazines with Substantial Youth Readership, 1993-2003. In: Rose P, editor. Proceedings of the 2004 Conference of the American Academy of Advertising. Baton Rouge, LA: American Academy of Advertising; 2004. 52.
Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. In: Association for Education in Journalism and Mass Communication Annual Conference. Toronto, Canada; 2004.
Behind the Smile: Reading Cultural Values in Thai Television Commercials. In: Association for Education in Journalism and Mass Communication conference. Toronto, Canada; 2004.
Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. In: Association for Education in Journalism and Mass Communication, Mid-winter Conference. New Brunswick, NJ; 2004.
Account Planning. In: Advertising Age Encyclopedia of Advertising. Vol 1. New York: Fitzroy Dearborn; 2003. p. 6-8.
Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. In: University of Tennessee College of Communication 25th Annual Communications Research Symposium. Knoxville, TN; 2003.
Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. In: Association for Education in Journalism and Mass Communication Annual Conference. Kansas City, KS; 2003.
Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 2003;7:5-20.
Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 2003;32:7-16.
Using Qualitative Research in Advertising: Strategies, Techniques and Applications. Thousand Oaks, CA: Sage Publications; 2002.
Qualitative theory. In: Morrison M, Haley E, Sheehan KB, Taylor RE, editors. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Thousand Oaks, CA: Sage; 2002.