Social media and mobile technologies implemented in risk and crisis communication practices. In: International Public Relations Research Conference. Miami, FL; 2011.
Opportunities and barriers implementing mobile technologies and social media in reputation management and crisis communication practices. In: International Conference on Corporate Reputation, Brand Identity and Competitiveness. New Orleans, LA; 2011.
Social media bookmarking services: Managing and sharing information from a centralized source. In: National Communication Association. San Francisco, CA; 2010.
Community response to the Tennessee Valley Authority (TVA) ash spill: Information seeking and rebuilding reputation. In: International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Rio de Janeiro, Brazil; 2010.
Relationships Between Loneliness and Perceptions and Use Patterns of Social Networking Sites in University Students. In: 3rd International Conference on Psychology. Athens, Greece; 2009.
Is there a time and a place for issues advertising?: A case study analyzing Heineken's ‘Give yourself a good name’ campaign.. In: 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Amsterdam, The Netherlands; 2009.
Loneliness Predicts Perceptions and Use of Social Networking Sites. In: 2009 APS Annual Convention. San Francisco, CA; 2009.
Current direction of US undergraduate programs in public relations: A pedagogical struggle.. In: Association for Education in Journalism and Mass Communication. Boston, MA; 2009.
Practitioner or Academic Approach: The Current Direction of U. S. Undergraduate Public Relations Programs. In: University of Tennessee College of Communication and Information 31st Annual Research Symposium. Knoxville, TN; 2009.
Yahoo! Inc.’s Reputation Management in China: A Case Study of Corporate Personality and Media Challenges. In: International Conference on Corporate Reputation, Brand, Identity and Competitiveness.; 2008.
From Supersizing to Healthy: Can McDonald's Change Its Image Among Today's College Students?. In: College of Communication and Information 30th Annual Research Symposium. Knoxville, TN; 2008.
Perceptions of Sport Celebrity Endorsers: Do College Students Perceive High Risk Celebrity Endorsers More Negatively Than Low Risk Celebrity Endorsers?. In: International Public Relations Research Conference. Miami, FL; 2008.