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"Y" Did You Buy That? A Study on What Influences Generation Y's Buying Decisions and How They Influence Others.

Title"Y" Did You Buy That? A Study on What Influences Generation Y's Buying Decisions and How They Influence Others.
Publication TypeConference Paper
Year of Publication2007
AuthorsHughes, J
Conference Name29th Annual College of Communication and Information Research Symposium
Date Published02/2007
Conference LocationKnoxville, TN

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