CCI Research Presentations and Publications
Export 4 results:Author Title Type [ Year]
Filters: Keyword is Advertising and Author is Christy, Timothy [Clear All Filters]
Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.(2003).
The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.(2002).
Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.(2002).
Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,(2001).