CCI Research Presentations and Publications
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Filters: Keyword is Advertising and Author is Hwang, Jang-Sun [Clear All Filters]
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).
How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.(2005).
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.(2005).
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.(2003).
Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.(2003).
Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising. 31, 41-54.(2002).
The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.(2002).