CCI Research Presentations and Publications
Export 140 results:Author [ Title] Type Year
Filters: Keyword is Advertising [Clear All Filters]
The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology and Marketing. 13, 77-105.(1996).
Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 32, 7-16.(2003).
Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 23, 170-182.(2004).
Ad-inspired Social Comparison and Beliefs about Women’s Roles Among Adolescent Japanese Females. International Communication Association Conference,.(1996).
Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.(1998).
Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press.. (Roberts, M. S., Ed.).Proceedings of the American Academy of Advertising. 107-114.(1999).
Advertising and commercial speech since Posadas. Journalism Quarterly. 67, 1083-89.(1990).
Advertising education moves South. Eighth Annual Communications Research Symposium. 49-61.(1985).
Advertising hate on the internet. (Schumann, D. W., & Thorson E., Ed.).Internet advertising: Theory and research. 397-427.(2007).
Advertising hate on the internet. Southern States Communication Association Annual Meeting.(2006).
Advertising Message and Media Strategies as Predictors of Election Outcome in State Legislative Campaigns. Annual Meeting of the American Academy of Advertising.(2007).
Advertising self-regulation in the European Union: The role of the European advertising standards alliance. Proceedings of the Annual Conference of the American Academy of Advertising. 5-8.(1998).
Advertising studies increase in South. Journalism Educator. 42, 25-27.(1987).
Is an alligator more like a mushroom than (It is) a peach? Commodity promotion programs since United Foods. Annual of the American Academy of Advertising. 241-246.(2004).
And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.(1994).
Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior. Journal of Public Policy and Marketing. 5, 171-184.(1986).
Applying Regression to Pricing Advertising in News Programming. (Reagan, J., Ed.).Applications of Research to Media Industries. 95-108.(1992).
Branding religion: Christian consumers' understanding of Christian products. (Stout, D. A., & Buddenbaum J. M., Ed.).Religion and Popular Culture: Studies on the Interaction of Worldviews. 269-288.(2001).
Branding religion: Christian consumers' understanding of Christian products. annual meeting of AEJMC, Advertising Division.(1999).
Can the reputations of Florida lawyers be saved? Implications for direct-mail advertising by attorneys in Went For It, Inc.. Proceedings of the Annual Conference of the American Academy of Advertising. 75-80.(1996).
Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.(1998).
Children and Sports: Just Do It… or Not? An Investigation of the Relationship Among Children’s Obesity and Media Use. Association for Education in Journalism and Mass Communication Conference.(2006).
Classical liberalism and the promotion of addictive goods. Annual Conference of the American Academy of Advertising.(2004).
Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.(1995).
Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.(1993).
Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.(2004).
Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.(2004).
Concept with Character: Preparing New Creatives in Good Times and Bad,. Conference of the American Academy of Advertising.(2005).
Contract Teamwork: A Way Out of the Ivory Tower. Journal of Advertising Education. 4, 7-17.(2000).
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.(2003).
Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. Proceedings of the Annual Conference of the American Academy of Advertising. 39-40.(2003).
Determining the Strength of New Technology: The World Wide Web's Effect on the Advertising Industry. American Academy of Advertising annual convention.(1997).
Development of a safer sex mass media campaign targeting high sensation-seeking and impulsive decision-making young adults. 2003 National HIV Prevention Conference Abstract Book, M3-C0903. 59-60.(2003).
Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility. Proceedings of the 1995 Conference of the American Academy of Advertising. 119-128.(1995).
Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.(1998).
Eating habits, media influence. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.(2005).
Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.(2003).
An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. (Rose, P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 200.(2004).
An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension. Public Policy Conference.(2002).
Extending the analysis of the power of advertising. Proceedings of the Annual Conference of the American Academy of Advertising. RST122-125.(1989).
Feature Advertising: Policies and Attitudes in Print Media. Journal of Advertising. 21, 47-56.(1992).
Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.(1999).
Food advertising, eating disorders. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.(2005).
Food and beverage marketing to children and youth: Trends and issues.. Media Psychology. 8,(2006).
For Women Only: McCalls answers readers questions about advertising. 32nd Popular Culture Association Annual Conference.(2002).
For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.(2001).
From Acts to Dispositions to Ethical Perceptions: An Attributional Approach to Marketing Ethics. AMA Winter Educators' Conference.(1985).