CCI Research Presentations and Publications
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Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.(2005).
Experience Effects on Interactivity: Functions, Processes, and Perceptions. (Spielmann, N., Ed.).Journal of Business Research. 65(11),(2012).