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Ron Taylor

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Author Title [ Type(Asc)] Year
Filters: Author is Taylor, Ronald E.
Book Chapter
Taylor, R. E. (2011).  Qualitative Interviewing. Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications.
Conference Proceedings
Taylor, R. E. (2011).  "Similarity Among Advertising Students, 1997-2008". American Academy of Advertising.
Book Chapter
Taylor, R. E. (2011).  "Six Strategies in Six Minutes". Advertising Principles and Practice. 238.
Conference Proceedings
Taylor, R. E. (2009).  The Future of Advertising Education. American Academy of Advertising.
Book Chapter
White, C., Taylor R. E., & Alsemi I. (2004).  Inside the IAP: A qualitative analysis of Italian advertising self-regulation. Annual Conference of the American Academy of Advertising. 86-93.
Taylor, R. E. (2003).  Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. Proceedings of the Annual Conference of the American Academy of Advertising. 39-40.
Book Chapter
Taylor, R. E. (2002).  Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech. Proceedings of the Annual Conference of the American Academy of Advertising. 3-7.
Taylor, R. E. (2002).  Qualitative Theory and Method. Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications.
Journal Article
Morrison, M., & Taylor R. E. (2001).  For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.
Book Chapter
Treise, D., Weigold M., & Taylor R. E. (2000).  When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 200-06.
Journal Article
Taylor, R. E. (1999).  A six-segment message strategy wheel. Journal of Advertising Research. 39, 7-17.
Book Chapter
Taylor, R. E. (1999).  Six-segment message strategy wheel. Proceedings of the Annual Conference of the American Academy of Advertising. 2.
Taylor, R. E. (1998).  Advertising self-regulation in the European Union: The role of the European advertising standards alliance. Proceedings of the Annual Conference of the American Academy of Advertising. 5-8.
Book Chapter
Taylor, R. E. (1997).  Inside the BVP: A qualitative study of French advertising self-regulation. Proceedings of the Annual Conference of the American Academy of Advertising. 45-49.
Book Chapter
Taylor, R. E. (1996).  Can the reputations of Florida lawyers be saved? Implications for direct-mail advertising by attorneys in Went For It, Inc.. Proceedings of the Annual Conference of the American Academy of Advertising. 75-80.
Book Chapter
Taylor, R. E., & Hoy M G. (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.

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